SEIRUS INNOVATION
CHALLENGE:
Develop email automations and campaigns that drive both customer engagement and sales.
RESULTS:
Jon migrated Seirus from Mailchimp to Klaviyo, a more robust email marketing platform, and developed several automations including a welcome series, win-back campaign, and cart- and browse-abandonment flows. These, coupled with continued optimization and compelling copy and subject lines, led to a 690% increase in revenue and a 800% increase in transactions originating from email.
SKILLS NEEDED
Retention Marketing Strategy
Email Design
Klaviyo Automation
Audience Segmentation
HTML/CSS Email Design