Optimize an underutilized and underperforming retention marketing platform that contained primarily cold email contacts.

Jon partnered with True Shot to increase their email presence and transform email into their primary revenue channel. By implementing a series of automated flows and campaigns to generate consistent revenue (including segmented product flows created to re-engage specific ammo buyers), we were able to increase revenue from email marketing by 1,271%. In a year, email revenue rose from being 3% of True Shot’s total revenue to 52%.